Often the real selling point of SMS marketing is timing. You can deliver your organisation’s message at a precise moment which can enable you to connect with your target consumer and improve the purchase decision at the same time. It’s a great tool for professions like doctors and dentists to remind their patients about appointments, but it has much more potential than that. Do you agree with timing to be the most important selling point, or do you have other potential applicactions? You can post it all here.