Mobile users don not have MMS enabled phones, or even if they have them handset producers don't have it pre-installed, furthermore brands and media owners don't know how MMS look like on their phones. This is the reason why the development of MMS marketing campaigns is slowing down.
Do you agree that the problem is that users' positive experience cannot be granted and that the risk is that consumers' attention will be spoiled towards MMS campaigns with low quality messages?